As your king, I occasionally make pronouncements about the future of electronic textbooks and other academic matters. However, a good king knows where the borders of his kingdom lie. Therefore, I would never try to foment revolution in other monarchs’ kingdoms, especially other professors who deserve the same right to control their classrooms in order to improve the learning experience there as I expect in mine.
Yet some radicals want to go stir up our subjects for their own ends. As USA Today explains:
With their promise of ubiquity, convenience and perhaps affordability, e-textbooks have arrived in fits and starts throughout college campuses. And publishers and book resellers are spending millions wooing students to their online stores and e-reader platforms as mobile technology improves the readability of the material on devices such as tablet computers.
Hey edtech people! You realize that it’s professors, not students, who pick what textbooks get assigned, don’t you? What exactly are you doing to woo us? Indeed, convincing students to demand e-books might actually piss us all off, making the adoption of electronic texts less rather than more likely. You’d think a little market research would have been enough to make that discovery.
Seriously, I see that college students want to use Facebook in their courses. Do you really think most of us are ever going to let that happen? Saying no to our students is part of our job description.
I sure hope Apple doesn’t make this same mistake. If they do though, I am more than prepared to work for them anytime as a consultant as my kingdom’s revenues are nothing like those of the business professors a few kingdoms over from me and I’m too much of a pacifist to ever declare war.